Hal Ellms

During the 35 years Hal Ellms has been involved in the outdoor industry, he has covered a lot of ground. Beginning in 1982 on a retail sales floor, he moved on to management, buying, and outdoor education. In 1995 he settled in as a rep and has been at it ever since. Hal lives with his family in central Vermont and enjoys telemark skiing, mountain biking, and hiking.

Sarah Maher

Sarah Maher joined the Pinnacle Outdoor Group in 2008. Sarah first discovered the outdoor industry in 2000 as a retail associate. From there, she worked her way into various positions on the wholesale side of the Industry including customer service, sales and technical representative. When Sarah’s not on the road or in the office, she stays busy telemark skiing, rock climbing and mountain biking.

Ben Winther

Ben Winther has worked in the outdoor industry since 1993. He began his career in outdoor education, working with adjudicated youth. For ten years he was involved in the paddle sports industry, eventually becoming an independent rep. He and Hal joined forces in 2005 to start Pinnacle Outdoor Group. Ben lives with his wife and two pugs in New Hampshire and loves, among other things, running, paddling, surfing and eating. 

Jeremy Vroom

Jeremy Vroom first started working in the outdoor industry tuning skis and coaching skiing in 2011. After college, he continued to work in retail in between hiking, skiing and a spread of other outdoor and ski industry jobs before settling in as a buyer. He joined Pinnacle Outdoor Group in 2019. Jeremy lives in Maine and enjoys biking, skiing, hiking, and most recently trying to learn how to surf.